DWD Incorporated 2012 Annual Uniform Survey Results

The results from DWD Incorporated's 2012 Annual Uniform Survey are in, and there were some surprising results! We've selected the responses of several team member from different departments to share: 

What are the benefits of wearing a uniform? 

Scot Adams (Regional Percussion Manager): "Philosophically, the benefits of wearing a uniform are that it provides a certain anonymity, a "blending in" with the other worker bees in the hive. It's an obscuring mask which hides an individual's identity by retooling said individual as a cog in a factory. The benefit of this is that it frees the worker from having to make important decisions related to fashion-related self-expression, and thus frees the spirit to dream." 

"What are the drawbacks to wearing a uniform? 

Jason Martin-Tardy (Director of Low-End Support Specialties):"It signals to all outsiders, whether consciously or unconsciously, how little control you wield over your life by being a symbol of your relatively low station in the pecking order of Corporate America, and consequently transforms the uniform-wearing grunt into a Schadenfreude-generator. Thus, customers, no matter how miserable their respective lives may be, can find some sick joy in seeing how much better off they are than us because they don't have their fashion prescribed to them by a tyrannical corporation. That is, of course, unless they also work for a corporation and are fortunate enough to be in middle-management." 

If DWD, Inc. were to redesign the uniform, what advice or input would you give? 

A positive note was struck by Geoff Ramsey (Lead Communications Director): "I actually really like the current short-sleeved uniforms. I would wager that whatever design firm designed them had modern superhero costumes in mind. I like the subtle purple trim on one side of the collar, framed by the purple lumbar stripes, suggesting upward movement, progress, the aspirational dream of flight. I would actually wear these polos in public. They're that snazzy. No bullshit." 

However, not all feedback was positive. When asked about further areas for improvement in uniform design, Todd Rischling (Assistant Co-manager of Custodial Services, Region 12) had this to say: "Uniform? What uniform? I just dress in blue jeans and a black t-shirt when I come to work."

1 comment

  • Rose Martens

    Rose Martens

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